ANALYZING THE PROCESS OF LOGISTICS (HANDLING, STORAGE AND EXPOSURE) FOR THE MARKETING OF GRANJEIR ORIGRUTES OF THE BANANA FAIR IN MANAUS

Abstract

It is known that transformations in space and in the world arise from production processes and development of the places where we live, and fairs as the main object of this study, have always been considered as sources of production, transformation and tourism. Thus, this research was elaborated with the objective of analyzing the process in the commercialization of hortifrútigranjeiros (fruits and vegetables) in the Modern Fair (of the banana) located in the city of Manaus with focus on transportation, handling and storage, as well as its contributions to local and regional trade. This work was developed with 150 workers from the fair of Manaus Modern, these with average age between 18 and 60 years. The efficacy of the research was evaluated through the application of a questionnaire and conversations with the own fairs. With the present research it was possible to perceive that there is still a longing and a great need in the improvement of the formats and adequacy of the transportation used in the marketing process of the products. It was also noticed that due to inadequate transport and poor road conditions, 30% of horticultural crops are lost / damaged (due to the sensitivity of the products), all this causes a considerable loss of life at the end of.