Proposal for Improved External Parking Layout of the Organization

Abstract

In a dynamic competitive environment, parking is of paramount importance to ensure customer convenience, comfort and safety which enables the organization's success in a long-term business relationship. In this perspective, this article aims to show the study to improve and optimize the layout of the parking lot outside the company JB Scaffolding. The research methodology is characterized as descriptive, data collection on the situation of the organization under study with a quantitative approach type. Were used as instruments of research structured questionnaire with open and closed questions, direct observation, document analysis and photographic record. The results show that parking is critical to retaining customers and ensure competitiveness in the market providing consumers part to increased demand organization and demand for their services and consequently greater efficiency and reliability.